Anchor textrefers to the clickable words that link one webpage to another. The element can be more easily edited or translated than the @alt attribute.. . This is a guide to Alt Tag in HTML. The element provides alternate text for an image. Here we discuss an introduction to Alt Tag in HTML, how does tis tag work with programming examples. the URL of the image, or a fixed text string. HTML is a formatting language. ", Bug 25537 - Alt text is not displayed as a tooltip over , "What's New in Internet Explorer 8 – Accessibility and ARIA", Requirements for providing text to act as an alternative for images, Alternative text for images: the alt attribute, Mini-FAQ about the alternate text of images, https://en.wikipedia.org/w/index.php?title=Alt_attribute&oldid=998468352, Wikipedia articles with style issues from September 2020, Wikipedia articles needing rewrite from September 2020, Creative Commons Attribution-ShareAlike License, This page was last edited on 5 January 2021, at 14:36. [3] It is optional for the input tag and the deprecated applet tag. Alt is an attribute available in area, img and input tags. Alt text (alternative text), also known as \"alt attributes\", “alt descriptions\", or technically incorrectly as \"alt tags,” are Title – the title of your image. Now you know how important it is to provide a text alternative for every image on your website. Additionally the higher your images rank in image search, the more likely people will click through image results and visit your pages. If (in breach of the standard) no alt attribute has been supplied, then browsers that cannot display the image will still display something there, e.g. This alt attribute is used to provide information about images like what is an image or image coordinates, image author, etc. This includes users who use browsers that do not support image display or whose image display is turned off, users with visual impairments, and users who use screen readers. One common HTML tag you’ll likely see is the image tag. But when it comes to SEO, the … The above image tag example also contains a second attribute, the alt= attribute. Note: The alt attribute is required for the element. The alt attribute is defined in a set of tags (namely, img, area and optionally for input and applet) to allow you to provide a text equivalent for the object. Internet Explorer 7 and earlier render text in alt attributes as tooltip text, which is not standards-compliant. A graphical browser typically will display only the image, and will display the alt text only if the user asks it to show the image's properties or has configured the browser not to display images, or if the browser was unable to retrieve or to decode the image. It should not describe the presence of the image itself, or the file name of the image. One of the functions of the 'alt' attribute is to provide information about the image to assistive technologies and search engines. If the image cannot be displayed for any reason, the text of the inserted ALT attribute will appear. The W3C recommends that images that convey no information, but are purely decorative, be specified in CSS rather than in the HTML markup. The alt attribute helps search engines decipher the subject of an image so they know when to include an image in relevant search results. The alt attribute can only be used on the area, input (for image buttons) and img element. The ALT text adds a text description to an image on a Web page, and should be used for all images, graphical bullets, and graphical horizontal rules. The _____ attribute forces the user to enter a value before submitting the form. Alt Attributes are text that describes an image. Raven by TapClicks - SEO + SEM Tools with Deeper Competitive Insights. Its most well-known use is as an alternative descriptor for img tags, but it can also be used in a similar manner with the area and input (if the input type is an image) tags. Its primary role is to explain to programs like Chrome how to arrange design elements like images and text on a webpage. NEW! Below that is a group photo of company employees. ). Keep alternative text brief. Every image should have an alt attribute to be accessible, but it need not contain text. The alt attribute is used to provide a text description for those who cannot see the image in your document. One way of doing so, is to ensure that any text used in the image is indicated in the alt attribute’s value. title, text . More eyeballs on your images can increase brand awareness if your images showcase your brand. Remembering to use the alt attribute by itself doesn’t necessarily provide much benefit to users. The alt attribute does not always have to literally describe the contents of the image. Image with an alt tag: “steak If you’re using a modern CMS, it should be possible to add alt text without having to dig into the HTMLcode. Below in bold is what an alt attribute looks like in HTML: . The alt attribute itself and/or the alt text are often forgotten entirely and tracking them down can be a labourious task without automated tools. image, text . “A corollary to this is that the alt attribute's value should never contain text that could be considered the image's caption, title, or legend. This makes the page navigable for users of screen readers or non-graphical browsers. It is equivalent to the @alt attribute on the element; since the @alt attribute is deprecated, use the element instead. Functional images Often images will be wrapped in a anchor link element () or a